Two blogs that prove there are no blogging rules

Marketing legend Seth Godin

Anyone who says there’s a rule book for good blogging is just plain wrong.

Two nuggets of pure gold from two pioneers of social media this week showed how utterly old-fashioned that idea is.

Both shared big and inspiring thoughts with their readers, yet there was a gaping chasm in their formats.

Step forward Seth Godin and Chris Brogan, whose postings this week – when juxtaposed side-by-side – show that even the most basic assumptions about blogging cannot be assumed. Continue reading

The ROI of social media

All over the world, corporate bean counters are wielding their scythes and salami-slicers as they settle down to plan next year’s budgets.

“Whooops, there goes the fleet of company cars – how careless of me! Oh dear, now I’ve fumbled the training programme, the PR agency and the company secretary. Butter fingers!”

At the same time, hapless marketers are begging their cantankerous CEOs for resources for social media programmes.

In the board rooms high above Wall Street and the City of London, something resembling the famous scene from Oliver Twist must be playing out many times a day.

“More? You want MORE?!?” Continue reading