Apple is the poster child for advocacy. There are thousands, maybe millions, of people selling their stuff every day. Honorary salespeople. You’re probably one of them.
Every business has advocates – people who will recommend them without being paid. If you’ve got a business – small, medium or large – you’ll likely have a sales team you’ve never met and you probably wouldn’t recognise if you fell over them.
So you’ve decided your organisation needs to communicate using social media. You’re marketing more effectively, building lasting relationships and carrying out stellar customer service.
That’s great. It’s milk and honey from now on then, right?