Michael Taggart

Welcome to my blog. Stay a while, look around. Don't touch the wallpaper.

Are you in sales?
You probably are, you know.
If you’ve ever recommended any product or brand to anyone, then you’re one of the billions of advocates all over the world doing the real sales work that brings in their profits.

Apple is the poster child for advocacy. There are thousands, maybe millions, of people selling their stuff every day. Honorary salespeople. You’re probably one of them.

Every business has advocates – people who will recommend them without being paid. If you’ve got a business – small, medium or large – you’ll likely have a sales team you’ve never met and you probably wouldn’t recognise if you fell over them.

Crisis? What crisis?photo © 2009 Clare Bell | more info (via: Wylio)

So you’ve decided your organisation needs to communicate using social media. You’re marketing more effectively, building lasting relationships and carrying out stellar customer service.

That’s great. It’s milk and honey from now on then, right?

I’m afraid not.

Follow me on Twitter

1. You should follow me on Twitter because you’re interested in the media, old and new, and that’s what I tweet about (most of the time)

2. I won’t automatically follow you back but you can bet your behind I’ll peruse your profile and if I like what I see, I’ll follow you back or at least observe you for a while before deciding whether I’m interested

3. I follow fewer than 900 people but they are some of the most thoughtful, engaging and entertaining thinkers in and around the media, whether they’re traditional journalists, politicians, bloggers or waspish commentators. I spend a lot of my time consuming and sharing their content, spreading their wisdom, passing on their jokes, retweeting their scurrilous gossip – and that will interest, educate and aid you. And when you share it, people will be interested in you.

4. I have less than 1,000 followers but they are an active, infuential and engaged group. I have conversations with many of them and ignore none. Most are interested in what I say or spread – they read my tweets and I read theirs. It’s a community that contains some very talented well-followed individuals, like US marketing bloggers Mitch Joel, Mark Schaefer, Trey Pennington and Guy Kawasaki, like McDonald’s head of social media Rick Wion and like Amber Naslund, VP of social strategy at world-leading social media monitoring firm Radian6. So if I retweet your tweets and spread your content, you will reach my audience, my influential community. You could be part of that community today.

5. I’ll pay you. Okay, that’s not true. Nonetheless, click here to find me on Twitter and hit ‘follow’. It could be the start of something special. And if you like what you’ve read here, or think someone in your community might find it useful, hit the retweet button below.

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