Tag Archives: Google

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Using Twitter ‘favourites’ as a testimonials page

Posted on August 9, 2012 by Michael Taggart

    A Eureka moment came to me this morning as I was fiddling around with my Twitter ‘favourites’ in perplexed bafflement – wondering why on Earth anyone would ever want to ‘favourite’ any tweets. “Of course! Businesses can use … Continue reading →

Posted in branding, Business, social media | Tagged , , , , , , | 1 Comment

Eight steps to excel in a social media crisis

Posted on January 15, 2011 by Michael Taggart

photo © 2009 Clare Bell | more info (via: Wylio) So you’ve decided your organisation needs to communicate using social media. You’re marketing more effectively, building lasting relationships and carrying out stellar customer service. That’s great. It’s milk and honey … Continue reading →

Posted in crisis communications, How to, Uncategorized | Tagged , , , , , , , , , , , , , | 10 Comments

The public sector needs more 'Heads of Digital'

Posted on January 2, 2011 by Michael Taggart

Truly ‘social’ businesses understand that social media offers more than just some new channels through which to shove out top-down, one-way marketing and PR. Instead of using Twitter, Facebook, YouTube  and the rest to shout about their products, many are … Continue reading →

Posted in Business, corporate communications, customer service, organisational structure, Public Sector, social media, Social networks, strategy | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

A free social media strategy for your business

Posted on December 20, 2010 by Michael Taggart

I was talking casually to a business owner the other day about what he could get out of social media. It occurred to me afterwards that the advice I gave him is relevant to you too whether you are small, … Continue reading →

Posted in branding, Business, corporate communications, customer service, How to, social media, strategy | Tagged , , , , , , , , , , , , , , | 2 Comments

The Long Tail of Politics: social media and the Tea Party movement

Posted on November 5, 2010 by Michael Taggart

    America has swerved rightwards. Energised by the Tea Party movement, the Republicans this week enacted a spectacular revenge on the governing Democrats in the mid-term elections, overturning at least 60 seats in Congress. Many will explain this away … Continue reading →

Posted in advertising, New media, Old media, politics, social media, Social networks | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 9 Comments

Why we no longer need paper

Posted on September 1, 2010 by Michael Taggart

They say it’s not a crime to make a mistake. Clearly that’s not always the case and so I prefer the faithful bed fellow of that phrase: “The real crime is the failure to learn from ones mistakes”. Thus it … Continue reading →

Posted in newspapers, online news, publishing | Tagged , , , , , , , , , , , | 8 Comments