A Eureka moment came to me this morning as I was fiddling around with my Twitter ‘favourites’ in perplexed bafflement – wondering why on Earth anyone would ever want to ‘favourite’ any tweets.
“Of course! Businesses can use Twitter favourites as a testimonials page,” I exclaimed, simultaneously applauding and reaching round to pat myself on the back.
Except, a few minutes into marveling at the simplistic beauty of my discovery, Google told me that businesses were already doing it the world over. That pesky Google!
Ah well, there goes the Nobel Prize for Social Media. But it’s clearly an idea people like so I’ll share it anyway:
What I’m saying is that businesses and brands should look through their mentions on Twitter and ‘favourite’ the ones that speak highly of them, recommend them or praise them. Why? Because you can link to your ‘favourites’ page from, say, your website and replace your old-style testimonials page with the new Twitter link, calling it “What They Say” or “Testimonials” or something similar. Continue reading