If you caught the most recent MRM’s Marketing Minute you’ll have seen me – freshly decorated with a sunburnt nose – blethering about the mobile internet on Brighton seafront.
The point I was attempting to make was about how short-sighted I believe it is to view the mobile internet as merely somewhere new to put your website.
You see, some people think all they need to do to ‘embrace mobile’ is make their website look pretty on a smaller screen. As long as the content is good, the vehicle doesn’t matter, they say – erroneously.
It’s difficult to articulate a point like this very well in 60 seconds so I promised I’d expand on my argument – and I’m faithfully keeping that promise now. Continue reading