Category Archives: social media

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Why do customers ignore brands on social networks?

Posted on October 18, 2012 by Michael Taggart

By Michael Taggart How good are you at getting people to follow your brand on networks like Facebook, Twitter, Pinterest and Google Plus? Maybe you find that, despite adding content weekly – or even daily – no-one is really reacting … Continue reading →

Posted in social media, Social networking, Social networks, strategy | Tagged , , | Leave a comment

Using Twitter ‘favourites’ as a testimonials page

Posted on August 9, 2012 by Michael Taggart

    A Eureka moment came to me this morning as I was fiddling around with my Twitter ‘favourites’ in perplexed bafflement – wondering why on Earth anyone would ever want to ‘favourite’ any tweets. “Of course! Businesses can use … Continue reading →

Posted in branding, Business, social media | Tagged , , , , , , | 1 Comment

Dear unions and Twitterati – get a grip over #Clarkson strike comments

Posted on December 2, 2011 by Michael Taggart

I’m going to start with a pre-emptive caveat. What Jeremy Clarkson said was silly and insensitive. Obviously. What is even more obvious is that the unions and the Twitterati need to get a grip. It surely must be apparent to … Continue reading →

Posted in online news, social media, Twitter | Tagged , , , , , , , , , , , , , , , , | 2 Comments

Newsquest responds to criticism of its new ‘social networking policy’

Posted on August 12, 2011 by Michael Taggart

I have received an illuminating response to my post on regional newpaper giant Newsquest’s new ‘social networking policy’ – from the company’s ‘managing director, digital media’, Roger Green. In that post, I accused Newquest of potentially turning its excellent tweeting … Continue reading →

Posted in local newspapers, New media, social media, Social networking, Social networks | Tagged , , , , , | 1 Comment

Newsquest: a newspaper group that loses as it snoozes

Posted on August 11, 2011 by Michael Taggart

Yesterday, I criticised the newly-imposed social media policy of a major UK media group, saying it risked turning its reporters into rule-breakers overnight. Now it turns out Newsquest, the firm that has imposed the restrictive diktat, has another reason to … Continue reading →

Posted in local newspapers, newspapers, Old media, publishing, social media, Social networks, Twitter | Tagged , , , , , , , , | Leave a comment

Why Newsquest’s ‘social networking policy’ is a retrograde step

Posted on August 10, 2011 by Michael Taggart

**UPDATE ON 12/8/11, 12.15pm** The blog post below questions the wisdom of Newsquest’s new ‘social networking policy’, which rules out many of the productive online practices of its journalists. I have just heard that Newsquest has SHELVED the policy in … Continue reading →

Posted in local newspapers, marketing, newspapers, Old media, online news, social media, Twitter | Tagged , , , , , , , , , , , , | 6 Comments

Don’t be a ‘Spectwitter’

Posted on March 3, 2011 by Michael Taggart

I received an email yesterday from a senior press officer at a major national organisation, who told me his colleagues had started joining Twitter one-by-one – but weren’t tweeting.

Posted in Community, social media | Tagged , , | 9 Comments

How to rock at financial services social media – while staying compliant

Posted on February 13, 2011 by Michael Taggart

This article was first posted at MRM’s website. Have you ever watched your dad merrily body popping to So Solid Crew on the dance floor, pint of bitter in hand? I have – and I can tell you it’s about … Continue reading →

Posted in Case study, Financial services, social media, Social networks | Tagged , , , , , , , , , , , , , , , , , , , | 4 Comments

The public sector needs more 'Heads of Digital'

Posted on January 2, 2011 by Michael Taggart

Truly ‘social’ businesses understand that social media offers more than just some new channels through which to shove out top-down, one-way marketing and PR. Instead of using Twitter, Facebook, YouTube  and the rest to shout about their products, many are … Continue reading →

Posted in Business, corporate communications, customer service, organisational structure, Public Sector, social media, Social networks, strategy | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

A free social media strategy for your business

Posted on December 20, 2010 by Michael Taggart

I was talking casually to a business owner the other day about what he could get out of social media. It occurred to me afterwards that the advice I gave him is relevant to you too whether you are small, … Continue reading →

Posted in branding, Business, corporate communications, customer service, How to, social media, strategy | Tagged , , , , , , , , , , , , , , | 2 Comments