Hi, I’m Michael Taggart, the author of this imaginatively titled blog. Contact me here.
I’m a senior consultant at London-based marketers MRM specialising in digital and social and I live in Brighton (on the south coast of England) with my fiancée Helen.
I’m interested in the intersection of social technologies, the media and business. My background is in journalism and I have been a staff reporter at local and regional newspapers, a crime-reporting agency and – most recently – a correspondent at the Daily Mail.
I’m particularly interested in how my industry can demonstrate the business value of social media programmes. This means drawing a straight line between objectives and the social media activity.
It definitely doesn’t stop with counting Twitter followers, Facebook friends or ‘eyeballs’ on your website.
I’m hoping to use this blog to share some of what I’ve learnt about this field and to hear from you – because you probably know more than I do.
These are my personal perspectives on social media, digital marketing, advertising, PR and the traditional media, not those of any organisation.
