Here, I offer a simple tip to make testimonials on your website more authentic and up-to-date using Twitter.
It’s a trick that can work for large international companies, small businesses and everything in between. If you like – or dislike – this idea please tell me why in the comments section below…and please share the film using the Twitter and Facebook buttons.
About Michael Taggart
Michael is a director at London marketing agency MRM. A former regional and national newspaper journalist, he spent six years in local government communications, mostly in media relations, before joining MRM. In his most recent role at Brighton and Hove City Council, Michael was responsible for social web strategy as digital media usage mushroomed nationally. He has advised on community management, network-building and content creation and spearheaded several award-winning digital marketing and crisis management campaigns. As well as more than 12 years working in and with the media, Michael brings with him a wealth of ideas about how businesses can leverage social technologies to improve customer service, deliver more effective marketing and build trust and loyalty. Michael heads up MRM’s online offering as head of digital and social. His personal blog on digital marketing, social media and the traditional media: can be found at michael-taggart.com
http://twitter.com/londoncharlotte Charlotte Beckett
Hi Michael, very practical tips. However you make no mention of the changes in the ASA code of conduct and implications of using user generated content as testimonials. They’ve already pounced since the rule change in March ….. I talked about it on my blog, and there’s links from my post to the official stuff: http://londoncharlotte.wordpress.com/2011/03/01/asa-rule-changes/
