New post: The rise and rise of mobile search [with cool infographic]

Posted on March 4, 2013 by Michael Taggart

I always shit myself when I see infographics like this (h/t @James_Mayes). But in a good way. I think shitting yourself in a good way is definitely the correct response to the rise and rise of mobile search…mobile everything, in fact. Definitely way past time to take notice. Now is the time to embrace. Thanks good people of Fresh Egg for reminding us.

mobile search Infographic: The Rise of Mobile Search
The rise of mobile search – an infographic by the team at Fresh Egg Fresh Egg’s mobile search infographic

P.S. other blog posts I have enjoyed this week: Mike Hughes explains why you should not always trust people promising higher investment returns.

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PRODUCT REVIEW: the £22,500 TV

Posted on February 22, 2013 by Michael Taggart

 

The LG84LM960V

She’s called the LG84LM960V and she’s billed as “The World’s First 84inch Ultra HD TV”.

I’ve never owned one but this vibrant, vivacious creature and I had a fleeting affair in John Lewis (Oxford Street branch) and I think I’m in love. She’s so svelte, you can’t really see her until she’s facing you in her full frontal majesty.

She’s like one of those Bangkok showgirls: beautiful but obscene…and compatible with the internet.

The LG84LM960V

Look how slender she is!

Now you see her...

For anyone who’s actually interested in the spec, here’s what she’s packing:

  • Built in Freeview HD tuner
  • Ultra HD
  • Internet enabled, Smart TV, dual coreprocessor and Wifi built in
  • Access to BBC iPlayer
  • 3D
  • 84 inch (213.4cm) screen
  • Depth 4cm!!!
  • Height 47 inches (120cm),
  • 4 HDMI, 1 scart, 3 USB and 1 PC input
  • Includes 4 x 3D glasses
  • Guarantee 5 years

*Faints*

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Silver Needle White Tea – my current favourite cuppa

Posted on December 14, 2012 by Michael Taggart

I don’t usually promote my wife’s online tea shop but a tea they blogged about today really merits a mention.

This is silver needle white tea and it’s my favourite of all the light, subtle teas.

Silver Needle White Tea

Silver Needle White Tea from mdtea

You can buy some at the links above.

 

 

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Gorkana meets Michael Taggart

Posted on October 26, 2012 by Michael Taggart

 

 

 

 

 

 

 

I recently had a chat with the guys at the Gorkana media and PR website about my mutual respect for journalism and PR and why the social web must be the battleground in a crisis. Here, I re-print the interview, which was first published at GorkanaPR.com.

How is 2012 looking for MRM, what are you guys working on?

We’re concentrating on three things for most of the next 12 months – growing, growing and growing. To bungle a simile, we’ve been like a Cadbury’s Cream Egg (stay with me) – small but full of quality…and, erm, surprisingly tasty. But we’ve made some important hires and operational changes in the last year meaning the team has grown to 15. So there’s enough yolk to…well, you know what I mean. Continue reading →

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Why do customers ignore brands on social networks?

Posted on October 18, 2012 by Michael Taggart

Nobody wants to follow me!

By

How good are you at getting people to follow your brand on networks like Facebook, Twitter, Pinterest and Google Plus?

Maybe you find that, despite adding content weekly – or even daily – no-one is really reacting to what you’re saying.

A study by eMarketer sets out nine reasons why customers connect with brands on social media and they are:

 

1. They are looking for deals or discounts 44.3%

2. They love the brand and want to follow it 36.9%

3. They want to keep up with brand news 27.5%

4. They noticed someone else following the brand company profile 18.8%

5. Others in their social network recommended it 16.1%

6. An ad in print,  TV or online led them to it 14.8%

7. It was mentioned in an article 12.8%

8. They have a professional interest 10.7%

9. The company’s tweets/posts are entertaining 9.4%

Are you bearing these motivations in mind or are you just pumping out ill considered “me, me, me” content?

Source: eMarketer

Photo by “Christopher” (here on Flickr)

 

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Why your company’s testimonials are dull – and how Twitter can make them sing

Posted on October 1, 2012 by Michael Taggart

Here, I offer a simple tip to make testimonials on your website more authentic and up-to-date using Twitter.

It’s a trick that can work for large international companies, small businesses and everything in between. If you like – or dislike – this idea please tell me why in the comments section below…and please share the film using the Twitter and Facebook buttons.

Posted in Film, How to, marketing, Testimonials, Twitter | Tagged , , | 1 Comment

Why you’re anonymous on Linkedin and how to fix it

Posted on September 23, 2012 by Michael Taggart

We all know you can optimise your website so that it does well in Google searches. Yet LinkedIn users rarely realise how easy it is to optimise their profiles to do well in LinkedIn searches.

People are using LinkedIn on a daily basis to find suppliers of products and services. Turning up on the front page of search results is going to be very good for your business or career.

In this short video, I explain the five simple steps to increase the likelihood of your being found on LinkedIn.

If you found this film useful, please share it by using the social sharing buttons above or below. You can also find MRM’s previous short marketing tips here.

To be alerted every Monday, when MRM posts a new marketing or social media tip, please ‘like’ MRM’s  Facebook page.

Follow me on Twitter here.

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Social media crisis management in eight easy steps

Posted on September 22, 2012 by Michael Taggart

If you don’t have a social media crisis management plan, this short film is all you need to draw one up.

It gives you a step-by-step guide of what to do when your business comes under attack – whether by a lone critic or a sustained campaign.

Follow me on Twitter for more free PR, marketing and digital communications tips.

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Last triathlon post: why saying ‘f***’ is a good donations acquisition strategy

Posted on September 21, 2012 by Michael Taggart

Okay, this is my final blog post about this infernal triathlon….because it’s this weekend.

I’ve been blogging about my training since March and my two readers have had a lot of guff to plough through so I’ll keep this short.

Firstly, I want to tell you what I’ve learnt about myself. The answer is nothing. I already knew I was a poor swimmer.

But I have learnt an incredibly useful piece of communications information and it is this:

People love being sworn at. They just f***ing love it. And they also love being called names. Silly b*****ds. Continue reading →

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Triathlon post: a full dress rehearsal and being stalked by gut rot

Posted on September 17, 2012 by Michael Taggart

In a week’s time all this will be behind me so this is probably a penultimate post to update you about where I’m up to with the training.

A quick recap – I’m doing the Brighton Marina Triathlon for the RNIB this Sunday (1k swim, 35k cycle, 8k run). Please sponsor me here.

The last time we spoke, I’d just bungled some altitude training in Kathmandu and my running had actually got worse as a result. The truth is, it has never really recovered. I peaked probably late June/early July when I was running 10ks way faster than I am now and knocking them out for fun. Continue reading →

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